Do you want to know ‘how to rank your videos on YouTube in 2019’? Then read this article to learn YouTube SEO.
At present, SEO analysts and marketers will recognize the importance and requirement of spreading their brands or expanding their business across the internet. Social media is free and powerful platform to spread your brand or business online.
The necessity of social media cannot be ignored since it plays a very important role in our lives today. Nearly 86% uses social media at least once per day, and 72% use it multiple times per day. YouTube is one of the most powerful social media platform and around 63% uses YouTube to watch videos.
YouTube Statistics for Digital Marketers
Here are the YouTube statistics that matters to digital marketer.
- 1.9 billion logged-in users visit YouTube every month.
- YouTube is the second most visited website after Google, according to Alexa.
- 400 hours of video uploaded on YouTube every minute.
- YouTube works in 80 different languages.
- 70 percent of views are on mobile.
YouTube has been owned by Google in 2006. It is considered as the best video marketing tool. YouTube SEO plays an important role to rank your videos on top of search results.
The research found that YouTube is the most searched keyword in the search engine and billions of people are watching videos per day for their own purpose. This platform is a great marketing opportunity to grow your business online in a most extraordinary manner.
What is YouTube SEO?
YouTube is not simply a website; it is a video search engine. YouTube’s user-friendliness, increasing popularity of video content, has made it the second most visited search engine after Google. Bing videos and AOL videos are main competitors of YouTube.
A video search engine is a web based search engine which crawls the web for video content.
Do you want to outrank your YouTube Competitor?
To get a leg up on your YouTube competition you need to do proper YouTube SEO for your videos. YouTube SEO is just like Google SEO. Many of your competitors will not be aware of YouTube SEO, so they will follow the ordinary method to increase their ranking. But this old strategy won’t achieve the intended result. Take this opportunity to outrank your competitors by applying best 7 YouTube SEO tips and tools in an effective manner.
YouTube SEO involves keyword research, video description, optimizing your playlists, video length optimization and the videos themselves. You can also optimize your videos for search within and outside of YouTube.
Why YouTube SEO is Important?
YouTube gets over 30 million visitors per day and it is more popular than Yahoo, Bing and AOL. The importance of YouTube videos and search engine optimization is growing constantly. Without optimization of channel, playlist, content, videos are unlikely to be viewed by your target audience to their full potential. While optimizing YouTube videos is based around the same principles as other web content, the techniques do change slightly.
Special strategies are important for YouTube videos SEO as videos work differently from other web content. So, YouTube SEO is necessary for your business.
Benefits of YouTube SEO for Business:
- Capture attention
- Generate high traffic volumes
- Improve ROI (Return on Investment)
- Boost search engine rankings
- Reach global audiences
7 YouTube SEO Tips 2019
1. YouTube Keyword Research
The main YouTube SEO tip you have to follow perfectly is YouTube keyword research. With the help of targeted keywords you can rank your video on the top position of search engine. Users not only search videos on YouTube app; but they also search on Google search. So, it is important to choose right keyword for both search engines.
YouTube is the second most visited search engine platform, followed by Google. The difference is, at Google, you will get documents, audios, and videos, whereas, on YouTube, you can only watch videos. But those videos are worthy enough to gather more information.
You have to do the proper keyword research and choose the right, suitable keywords for your videos.
2. Use Keywords in Title of Video
The title of the video decides what your video is about. So, you will be very careful in choosing the keywords. Also, you must use those keywords in the title that you are going to fix for your video. Your video ranking will never improve without the keyword in the video title. So, it is crucial to use the keywords in the title.
When users search for your keyword in the search bar, with the help of YouTube SEO, your video will automatically be shown on the top position. After that, by increasing views, likes and comments, your videos will become very popular in a top notch manner.
3. Write Detailed YouTube Video Description
Do you think, a detailed description for your video will do not make that much impact on your video rank?
If yes, then you are wrong. A detailed description of the YouTube video is considered one of the advanced SEO tips. Sure you must consider giving a detailed description for your video. The more comprehensive and longer your description of the video, the better you will be able to improve the ranking on the basis of the relevant searches.
The major reason for this is contextual keywords. The contextual keywords will play a most important role in all kind of YouTube and Google searches.
This concept is very simple and easy. You will not just try to rank for the particular long-tail keyword. Your video will also rank for the more number of loosely related searches. This may or may not add those accurate keyword phrases that you have been targeting.
In these circumstances, it is better to give a detailed and long description of the video which will consist of some of the most important keywords that will increase the video rank.
4. Optimize Your Playlist
Simply just posting a video will not be useful to maintaining your channel in an attractive manner. A well maintained YouTube channel will be liked or subscribed by more number of audiences. In order to maintain the channel attractively to increase the video ranking, you have to optimize your playlist and it is considered as one of the most important YouTube SEO tips.
Each and every video will be in a certain category. First you have to create a playlist based on categories. Then divide your set of videos based on categories and then include videos in the playlist. Through the playlist option, user can easily able to check out your video via categories. So, you must optimize your playlist for ranking your videos on YouTube.
5. Video Length Optimization
The video length will decide, whether the people will watch your video or not. It is always important to concentrate on video length optimization. In case you are going to create the video for advertisement, then keep in mind it should not exceed 60 seconds. 30 seconds will also even better.
If you are going to create any informative videos like social issues, entertainment or any other interaction purposes, then make sure your video must be long and minimum length should be above 10 minutes. Sometimes your short video may disappoint your audience and they will leave the interest.
You should always have clarity while fixing the video length. Initially, you can take video more minutes and trim or edit it perfectly then upload. Suppose you are going to upload only audios with background of images or videos, then keep it within 4 to 6 minutes.
6. Promote on Social Media
Even though YouTube itself a social media platform, YouTube videos must need marketing. You can also go for paid marketing to increase your reach in minimum time frame.
But here I am talking about organic marketing. Post your YouTube video link on your social media profile like Facebook, Twitter, Instagram, Whatsapp and share it with your friends, Facebook groups. So that, it will reach a larger audience. Also, those who are not using YouTube can know about your videos through other social media.
Always find multiple ways to survive and promote your videos. You can also tag video to your friends.
7. Create Awesome Videos
Content is King! The videos you are uploading on YouTube should not be very simple. A simple video will never be recognized and people will not be interested in that. Simply they will skip your video by starting itself.
An awesome has an ability to promote your video and also make the audience to watch it again and again. By watching the video, again and again, the views of those videos will get automatically increase and this helps to rank your video organically.
Best YouTube SEO Tools 2019
Google Keyword Planner
Google Keyword Planner is a free powerful keyword research tool provided by google. Proper keyword research is an important step in YouTube SEO. Google Keyword Planner helps you to find keyword ideas based on your seed keyword. This tool gives you average monthly searches, competition for your requested keyword.
- Monthly search volume
- Keyword competition
- Group ideas
It is the ultimate growth hacking tool for YouTube. Serpstat is the first page-oriented platform for a deep competitive analysis that helps you find competitors and define missing keywords for a video.
This tool allows you to unlock the possibility in your position by finding out high traffic, closely related and new keywords so that you can able to create the videos for. It shows you how your video is relevant based on that search. Simply you have to type the base keyword and then check out related keywords list. Sometimes, Serpstat shows you not suitable keywords; just avoid that and chose the most needed one.
- Keyword research
- Search analytics
- Competitor research
VidIQ is the best chrome extension and it will make your video go viral. Within less amount of time, it can help you to increase your YouTube views. It helps you to deeply research the video ranking of YouTube channel.
So that you can able to learn how to optimize and what to optimize in the video. It comes with an enormous number of most effective, descriptive metrics like duration, views per hour and the engagement rate. This tool will also decide on which position it will rank during suggested videos or recommended searches.
- Best time to post: Allows you to gauge when the best time for you to post a video
- Comment viewing and moderation tools
- On-page optimization recommendations
- Keyword data
It can be useful in a run and optimize your channel very easily. It is the most popular plugin and easily integrate into your workflow.
- Publish to Facebook
- Generate thumbnails
- Tag videos
- Schedule updates
- Creating the embed codes
- Create captions
- Running A/B tests
- Finding new keywords
Google Trends is a wonderful tool that can help you understand trending searches on Google. Basically, this tool will allow you to check out the popularity of the given term based on the keywords. Google trends allows you to see how popular web sites are, along with related demographic information as estimated by Google.
- Identify the latest trends
- Monitor marketing performance
- Identify regions with high interest on your keyword
- Choose best performing keywords
If you want more hits and engagement, you need to optimize your YouTube video thumbnail. Canva is the best free YouTube SEO tools to make this process easy.
This tool allows you to create eye-catching thumbnails for your YouTube videos. A picture says a thousand words, so your target audience is more likely to be drawn in by your thumbnail than your title.
- Eye-catching thumbnails
- High resolution thumbnails
I recommend you to follow all the above SEO tips for your YouTube videos. If you know any other YouTube SEO tips, feel free to share with us via comments.
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