Do you want grow your business online? Here’s guide on what is Google Search Console and how to use for your business.
If “Google Webmaster Tool (GWT)” sounds familiar to you, then you already know what Google Search Console (GSC) is. GWT was the former name of Google Search Console, but in 2015 Google change it.
What is Google Search Console?
Google Search Console is a tool to measure your website performance and marketers, SEO experts, website owners use it regularly. It is a free service to learn about the performance of your website and traffic coming to your website. It gives you precise figures and information about your website.
Some highlights of Google Search Console are the number of visitors, regions of visitors, how they’re finding your website whether more traffic is coming from mobile browsers or desktop and most visited pages of your website. Apart from all this information, you can identify and correct errors in your website.
Ready to grab all the benefits of the Google Search Console? Let’s learn about how to use it.
How to Use Google Search Console?
This article will break down all the essential features of Google Search Console. So, if you don’t know how to use it, then keep reading this.
Google Webmaster Tool is a must-use tool for everyone who owns a website. Because it can help you drive more traffic using the information it provides.
Following the simple steps explained in the below GSC features, you can learn about how to use Google Search Console.
First Thing First, Add Your Website to Google Search Console
Before you can do anything with it, you need to add and verify your website to GSC. You can’t access the service for your website if you’ve not added and verified your website with GSC. You need to add your email credentials to the Google Search Console login panel.
After you have registered your account with GSC, you’ll find a box with the “Add Property” button on your home page. Now, you need to enter your website URL in that box, and you are good to go. You will be able to see all the information about your website traffic on your Google Search Console dashboard.
Verifying Your Website
After you have done adding your website to the Google Webmaster Tool, verification is mandatory. GCS offers you multiple ways to verify your ownership of the website.
When you have successfully verified your ownership of the website, GSC will let you access the analytics of your website. Let’s look into those features.
This part of the Google Webmaster Tool helps you understand the user’s searching pattern and your website’s visibility in SERP.
You can get a full report on search analytics that will show you how many times your website was shown in search results. Moreover, traffic changes, regions of the visitors, and queries attracting the traffic. This information can help you design a perfect plan of action for your website.
Additionally, you’ll get to know the queries that are driving traffic from mobile phones and the most visited pages of your site.
There are some important factors that you must analyze to extract the most effective results out of Google Webmaster Tool . We will look at some of these factors. You’ll learn more deeply about what is Google Search Console? And how to use Google Search Console?
Find Out Your Most Visited Pages
To identify this, navigate to the “Page” tab in “Performance.” You can select a particular range to see the total visitors on that page between a particular time range. You can learn about total visitors on each page of the Google Search Console dashboard.
Find Out Highest CTR (Click Through Rate) Searches
This information will let you know the queries that are driving traffic to your website. Navigate to the “Query” tab in the Performance section. You can set the range to the last 12 months to identify the queries that are driving most of the traffic on your website.
In this information, make sure you look at impressions also. If a query has high impressions but low clicks, then it means people are searching for a particular query but not clicking on your content. You’ll need to improve your SERP to attract most of the traffic on your website for a particular query.
Monitor Your Click Through Rate
You can get very helpful information by monitoring your CTR over time. If you observe any significant changes, its impact will also be significant on your website. Drop in CTR, but impressions count is high, indicates you are ranking for more keywords. If it is the other way around, then you lost keywords. Increase in both CTR and impressions indicates you’re making good progress.
Find Out Your Highest And Lowest Ranked Pages
This information is significant to help you out in improving a particular page for better visibility.
From the “Performance” section in your Google Webmaster Tool dashboard, select the “Page” tab. You’ll need to know the latest and accurate position of your page, so select the last 28 days from the date range. Mark the average position, so you get an average position for all the keywords.
You can identify the highest and lowest ranking pages by checking the average position of each page.
Analyze Traffic Sources Across Different Devices
Google Webmaster Tool dashboard can help you greatly by precisely knowing the traffic sources. You can identify whether most of the traffic is coming from mobile phones, desktop, or tablet. You can work on your website to attract more traffic from low traffic sources and also improve your strongest traffic source.
From the “Performance” section, click on the “Devices” tab. Now you can compare and analyze your website performance on each platform.
Analyze Traffic Source Across Different Countries
By knowing the countries from where most of the visitors are coming, you can be very specific about your content. This will help you know which regions are mostly influenced by your content. To get all the traffic for particular keywords, you can work on your website to improve your content for those countries.
You can get this information signing into Google Search Console login and then visiting the Google Search Console dashboard.
From the “Performance” section, click on “Countries.” Now you can compare the website’s performance in all the countries.
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