What is Content Marketing And Why is It Important?

Are you new to digital marketing? You may have heard of content marketing. Is it so? If probably not, then you may have at least heard of ‘content is king’. So what actually the meaning of ‘content is king?’ Today in this article, we will explain what is content marketing, and why is content marketing important? So, continue reading this article, and you will get to know about content strategy. 

Firstly, content marketing used to be a way to set yourself apart from competitors in your business, and now it has become a necessity for every brand if it wishes to stand alone among competitors. 

What is Content Marketing?

Content marketing is a part of digital marketing. Brands nowadays use content strategy to conduct successful digital campaigns. 

By Definition:

‘Content marketing is a combo of highly valuable, relevant, and consistent content which helps a brand to connect with the right audience. It is defined as a strategic approach that focuses on creating and distributing relevant content to attract and retain a clearly defined audience perfectly.’ It helps businesses drive profitable customer action.

So in simple words, instead of pitching your services to the audience, you actually deliver valuable and relevant content to your customers to solve their problems. 

Source: LYFE

Nowadays, it’s unwise to use traditional marketing sales pitch to sell your products. People are more forward to problem-solving products rather than forced and pitched products, which are intended to make sales online and don’t focus on customers’ problems.

So you know what is content marketing, now let’s find out why is it important?

Why is Content Marketing Important for Your Business?

Here are some of the great reasons why your brand needs the best content strategy. 

Trusting Building With Your Audience

The best benefit of good content promotions is it helps to build trust among your customers. Nowadays, businesses are more focused on building trust with leads and customers, so it’s essential to imply an excellent content marketing strategy to establish a positive brand reputation. 

Good content helps you build trust with your customers. For instance, when a customer reads content, he/she first build an opinion of your business. Once your customers find content engaging and valuable, then they start to think of your business the same, you want them to think.

So in simple words, the more value you can provide along with content to your audience, then more strong relationships you can build with your target audience. 

Build Brand Awareness

Hey, you need to be honest with you. A lot of people don’t know about your business, but it’s time to let them aware of it. For doing so, you need to wisely strategize content marketing efforts to increase traffic to your site to get consistent and quality traffic. You can use content to demonstrate your expertise and skills and let the leads aware of them.

For example, you create a weekly video series of simple 1 minutes for your services. Your target audience gets to see your business in action, and so they know more about your services and become familiar with it.

Good Content Promotes Influence Conversions

Yes, you heard it right, if you are wondering why content is marketing important, then you need to look at conversion statistics. Content marketing helps in improving website conversions. 

  • According to ABG Essentials, good content marketing help to improve conversion rates up to 6 times as compared to other marketing methods.
  • Similarly, according to the Content Marketing Institute, 61% of U.S online consumers read the recommendations on a blog before making a purchase. 
  • As reported by Curata, 74% surveyed companies, content marketing has dramatically increased their marketing leads, both in quality and quantity.
  • According to the HubSpot report, inbound marketers are able to increase website conversion rates up to 12% more due to their content marketing efforts. 

Great for SEO (Search Engine Optimization):

Search engines are great, you type a phrase, and it extracts out the best and relevant results for you. So why not create your content valuable and relevant. Yes, you have got me, right! Google search engine gives importance to value-adding and relevant content. When a user searches for a specific term, google finds out the most relevant content which can answer to people searching. So your good content strategies can help google recognize your importance and can better rank your business in front of the target audience. 

But remember, search engine algorithms are ever-changing, you need to be consistent to keep your current content updated and informative. It should be problem-solving content and so be relevant to your business.  

Cost-Effective Way to Bring New Leads

Are you still wondering why is content marketing important? Well, do you know content promotion is highly a cost-effective way to bring new leads? Yes, you have read it right! Undoubtedly, lead generation is vital for small businesses, which rely on consistent traffic to help brand growing and boost sales. The best feature is, content marketing is not only cost-effective but helps in getting lead generation too. 

According to DemandMetric’s report, it costs 62% less than our traditional marketing tactics, and so generates 3 times more leads. So yes, that cost-effectiveness makes content promotion a highly favorable and likable option for small businesses. 

41 Types of Content Marketing

Source: Medium

Wrapping Up 

We know content marketing is not that easy as it sounds, it demands persistence and commitment, and especially when it comes to SEO, you need to show your ultimate level of patience. But when it comes to results, then nothing can beat the effectiveness of high-quality content as it helps in the long run. 

According to Social Media Examiner, around 81% of marketers have experienced a significant increase in traffic by simply invest 6 hours per work in social media content. So yes, you can find out the content effectiveness through this. 

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When are you going to work on a content strategy for your small business? Do let us know!

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