Are you looking for different types of digital marketing for your business?
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Digital marketing is the most important tool to reach targeted audience in an effective way. Digital marketing successfully promotes your business online and engage your customers. If you want to grow your business online, then you need to know all types of digital marketing.
What is Digital Marketing?
Digital marketing refers to any type of marketing for products and services which uses electronic devices. Other names used instead of digital marketing are internet marketing, online marketing or web marketing. This type of marketing is not very new since it came to its existence once electronic devices were introduced into our lives. Many people do believe that digital marketing only involves social media and content marketing. Although they are among the types of digital marketing which exist today, you should also know that digital marketing can also happen offline and online.
Benefits of Digital Marketing
Many people have started online shopping journey
Just think of how many times you visit google or any other search engine so that you can find the information that you require. The way that you visit google is also the same way your clients research online for the products and services which can satisfy their needs.
Online presence usually starts with the search engine. Consumers will look for the answers to their questions before they even know the kind of products or services that they need. Research has shown that a majority of consumers prefer searching their questions on various channels before they decide to interact with a certain business. Some of these channels include online ads, email and social media profiles of businesses.
This channels give opportunity to small businesses to connect with potential clients and educate them as they start their buying journey. You can improve your online visibility and have a larger customer base by creating relevant content which is optimized.
Measurable and trackable results
You can measure how effective your digital marketing is by using web analytics. It’s easier for you to get detailed information about how a customer responds to your advertising model and how they use your website.
In short, when you can use google analytics you can know the following:
- How your traffic has changed with time.
- Website bounce rates.
- The main sources of your traffic.
- How much time a client takes to interact with your site
- The interests, sex and age of the site visitors.
- The geographical location of your audience.
- The number of people who visit your business page in a day.
Improve conversion rates
It’s much easier for you to convert any visitor into a potential customer. You must use the right marketing strategy to engage audience. Digital marketing allows you to have a two-way conversation. Targeted traffic helps to increase conversion rate.
You can easily reach your clients at any time of the day through digital marketing instead of bothering them with numerous phone calls.
As seen above digital marketing can enable you to generate higher conversion rates. High conversion rates lead to higher revenues.
Follow below tips to increase revenue.
- Use suitable digital marketing channel.
- Offer the best and right ideas which meet the needs of customers.
- Design a good layout which will ensure easy navigation.
- Use digital platforms to understand the purchase patterns of your customers.
Higher return on investment (ROI) for your campaigns
Through better revenues and smart branding, digital marketing can enable you to have a good ROI. You can analyze the results with monitoring and effective tracking methods. This helps you to take important measures for your organization before it becomes late.
Earn the trust of your audience and build the reputation of your brand.
Digital marketing depends on testimonials, social proof and social media signals which are availed by loyal customers. You can gain a lot of trust from your target audience when these signals are more reliable.
People trusts the particular brand information if it comes from the people they already know. If you can meet the expectations of your clients, the reputation of your brand will go viral. Finally, you will have a bigger market base.
Ensure your business survive online
So many people can visit your site in a single day, however, the targeted ones will make a purchase. This is why you should target the right kind of people who can easily become your potential customers and this can enable you to achieve the best results.
You can easily communicate with your target audience by implementing some simple tactics such as social media and blogging. This will enable you to get good feedback so that you can strategize on how you can survive online.
7 Different Types of Digital Marketing
1. Search Engine Optimization
Search engine optimization may be probably the first type of digital marketing which comes into your mind when you think about the various kinds of digital marketing. Many online businesses survives due to Yahoo, Bing, Google and other search engine sites.
Search engine optimization is important to attract organic traffic to your business website. One of the major goals of SEO is to optimize your content so that it can appear the first page results in a search engine.
Some of the ways to rank high in SERP are:
- Optimizing your content with focus keywords.
- Building a mix of outbound and inbound links.
However, one of the challenging things about SEO is updating your methods and strategies accordingly to search engine algorithm. Popular businesses change their SEO strategy according to new search engine algorithm updates. You must constantly follow search engine algorithm updates. Without SEO tools you can’t rank your website on the search engines.
Here are the list of best SEO tools.
- Google Search Console
- Google Keyword Planner
- Answer The Public
- Google Analytics
2. Search Engine Marketing & Pay-Per-Click Advertising
Search engine marketing is also an important type of digital marketing which can make it possible for you to advertise a product or service in the search engine so that it appear among the search results which are paid. Usually, search engine gives preference to the paid results compared to organic results on SERPs.
Paid results look almost the same as organic results since they only have small differences. Google usually shows a small label named “Ad” that is located next to the related URL (Uniform Resource Locator).
In case you wish to use the paid search services the Bing Ads and Google AdWords are the major tools that you can use. These platforms allows you to buy an ad space which is based on viewer demographics, location and target keywords.
Search engine marketing is the best method of digital marketing which shows your ads to the targeted audience only. Normally, you need to pay for SEM results depending on the pay per click model. This means you only get charged if someone clicks on your ad.
Types of PPC ads
- Search advertising
- Display advertising
- Remarketing advertising
3. Social Media Marketing
Social media is a web based communication tool that facilitate the creation and sharing of information, ideas, interests and other forms of expression via virtual communities and networks. You can not ignore the importance of social media marketing for your business. You must include SMM in your marketing strategy.
However, it has so many ins and outs, but it gives you an opportunity to connect with larger a audience. Social media marketing allows you to connect with your clients intimately. Through such kind of interaction, you can get genuine customer feedback. So that you can improve your services and products.
High-quality content helps to increase your post reach. Linkedln, Snapchat, Twitter, Facebook and Instagram are popular social media platforms for SMM.
Benefits of Social Media
- Large audience
- Increases Sales
- Easy check on progress
- Provides important information
- Brand loyalty
- Generate Leads
- Customer Engagement
Cons of Social Media
Nothing is perfect, so social media also have some drawbacks, including:
- Long-time return on investment (ROI)
- The danger of negative publicity
- No control
- Weakens brand voice
Role of Social Media in Business
- Building a trust relationship between customers and your business.
- Ensuring the online presence of your business.
- Increased traffic and sales of your services.
- Increasing the potential growth of your business.
- Finding more customers.
- Build a community for your business.
- Create a positive online reputation of your business.
- Become your voice to reach millions of customers in a short time.
- Promote your services.
- Updating you on your competitors’ strategies.
4. Email Marketing
For many years email marketing has been one of the pillars for businesses which are trying to generate more sales using the internet. The best thing about this type of marketing is that it offers direct contact with your clients and can allow you to drive potential clients to your business.
In just a few minutes, you can offer updates, reminders and exciting news to your customers. You can also use direct mail or newsletters as printable. When you use these tools, you should send customizable emails which represent your business as required and looks professional.
5. Content Marketing
This is also another types of digital marketing which you can use in promoting your business online. It’s an indirect way that you can use to market your products or services since the content that you publish your target audience will find it naturally. One of the main goals of this kind of marketing is to make your audience interact with your content through reading, commenting and sharing it.
According to Statista report, 20% of global marketers believed that content marketing is the most effective digital technique.
Content marketing can be used with other types of digital marketing, for instance, search engine optimization and search engine marketing. For example, you build digital content such that they revolve around the targeted keywords and this will enable you to achieve the desired result.
High-quality content can enable you to persuade your target audience why your business is the best in a certain niche. One of the major goals of digital marketing is to gain the trust of your customers.
Some of the ways that you can use to publish your shareable content are:
- Guest blogging on famous publications in your niche
- White papers
- Blog posts
6. Affiliate Marketing
Affiliate marketing is the process of paying commission to affiliate for conversations. You can view it as a process of hiring a salesperson to market your services or products. In affiliate marketing, the salesperson is referred to as an affiliate and you will offer him/her commission for conversion. It is you who will determine the cost of affiliate marketing and you will only pay for conversions.
Affiliate marketing does not have an upfront cost. Many e-commerce websites or bloggers use affiliate marketing to generate leads.
If you’re going to use affiliate marketing for your business, then you should discuss all the terms and conditions with affiliate. Affiliate represent your brand online, so make sure your targeted audience receives the correct message.
Best example of affiliate marketing
- Amazon affiliate
- Flipkart affiliate
- Ebay affiliate
7. Influencer Marketing
It’s among the new types of digital marketing which are coming up in the market. This kind of marketing uses people who have a huge online influence to drive sales and traffic.
Popular social media channels such as Snapchat and Instagram are best for influencer marketing. Nowadays top businesses hiring Instagramers who have a huge following to promote their brand by posting photos with products. The social media marketing increase the following of your brand on social media channels by increasing unique views and new followers.
However, you should conduct comprehensive research on the influencer that you wish to partner with before you decide to do business with him/her. While you are doing this you will have to verify their analytics and accounts to ensure their following is legitimate.
Now you know the popular different types of digital marketing. There are more types of digital marketing but these 7 give you a solid starting point. You don’t need to start with all seven at the same time. Choose the ones which you think are the best for your business so that you can boost online visibility and engage your clients.
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What digital marketing types are you already using? Share in the comments below!