20 Tips for Facebook Marketing to Grow Your Business

Do you want to grow your business on Facebook? Do you want to learn effective tips for Facebook marketing?

Facebook is a great tool for marketing your business online. If you want to learn some tips for Facebook marketing then you are in the right place.

Living in the era of modernization and information technology has brought many changes in our lives. Facebook is the biggest social media site around, with more than 2.4 billion active users. Here are the important Facebook statistics for marketers.

Facebook Statistics

  • There are 2.4 bn billion monthly active users.
  • Over 1bn of those are mobile-only users.
  • There are 1.49 billion daily active users.
  • 47% of Facebook users only access the platform through mobile.
  • 83% of parents on Facebook are friends with their children.

We’ve outlined 20 tips for Facebook marketing that are fair game for just about any brand looking for more engagement from fans and new followers. Here are the effective tips for Facebook marketing. 

20 Tips for Facebook Marketing 

1. Create a Free Facebook Business Page 

It is free to create a Facebook business page for marketing your business. There are many tutorials available online to guide you. A business page will be your virtual presence. You can share all sorts of information about your business on this page. You will be able to connect with your audience if you have a business page. It is important to have a presence on social media in order to keep pace with the fast-changing world. 

Through a Facebook Business Page, you can: 

  • Promote your product or service.
  • Connect with potential customers.
  • Get feedback from current customers.

2. Respond to Comments 

Many companies don’t respond to comments on their posts on Facebook. It is important to connect with people. Some people get angry if they are served wrong or if they are not satisfied with the customer service. It is important to deal with situations rather than leaving the comments unanswered. Your clients prefer to have the best customer satisfaction. It is your responsibility as a business to cater to the need of your potential audience. 

Importance of audience interaction

  • It can increase your client base.
  • You can solve the query of your customers.
  • You can get feedback on improving your product or service. 
  • Your clients are going to trust you more. 

3. Engage With Other Pages 

It is important that you engage with other pages in your niche. It will make you reliable and the audience will know that you are present. Facebook marketing can become profitable in engaging with other pages. 

Engaging with other pages of the same niche is a good idea because: 

  • Remember the old rule of marketing. Out of sight is out of mind!
  • It can cause organic growth of your page.
  • You are likely to get more likes and increase the fan base.

4. Hire a Social Media Marketer 

Hiring a social marketer can help you in promoting your business. You will be able to learn new techniques as well. Recent graduates have great information. It is not always the experts that can be beneficial for the success of a business. It is in fact, a good idea to give freshers a chance. But, if you are able to afford and hire the experts, it can help your business grow. 

It would be a good idea to hire a social marketer because: 

  • Someone with fresh knowledge can also assist you in Facebook marketing.
  • You can hire an intern to save money for Facebook marketing. 
  • Brainstorm your ideas with the hired person to create best posts.

5. Create Useful Content 

The content on your Facebook page should be such that it can be useful for the visitors. Your audience is likely to return if the content is useful. Make sure whatever you choose to write or present is well researched. Put your heart into your content and you will see the difference. When people speak and write from the heart, it shows! 

Useful content is vital because: 

  • Meaningful content is important for the success of your business. 
  • Your audience is looking for value. Something that can solve their problem.
  • The content does not necessarily be around your product or service. It can be anything that is relevant to the emotions of your audience. 

6. Use a Facebook Follow Button on Your Website 

Your website reflects your business. It shows who you are and what you are representing. Use a Facebook follow button on your website so that your audience can stay updated. 

  • Most people don’t visit official websites on a regular basis. Following the Facebook page can keep them updated.
  • It can be a great way to keep your audience informed of new products or services. 

7. Stay Active on Facebook 

It is important that you stay active on Facebook. Some businesses don’t focus on updating their Facebook page. 

  • You are a part of the modern era. It is important to keep pace with the fast-changing world. 
  • Stay active, else people can forget your business. 
  • It will be a means to show that you are there for your potential audience. 
  • Try to be active 24/7. If there is a message from a potential customer answer it as soon as possible. Some people also take help of virtual assistants for many tasks. You can search for it and see if it works for you or your business. 

8. Choose an Interesting Profile Picture 

Your profile picture is your style statement. It should be such that it reflects the values of your business. Your profile picture can be the logo of your business as well. In that case, the logo of your business should be meaningful. It should convey the right message as well. 

  • Your profile picture should be unique and free of copyright issues.
  • Your profile picture should be a style statement of your business. 
  • There is already so much hate in the world. Try to spread peace through positive images. 

9. Choose a Better Cover Photo

Just like the profile picture, the cover photo also represents the style statement of your business. You can select a stylish cover photo that can represent your brand. 

  • Your cover photo should be memorable. 
  • It should be such that your audience can visit again. 
  • You can search on what should be the optimal size of your cover photo.
  • Remember that we are all humans. Pictures are a great source of capturing attention. Use a cover photo that conveys positive emotions. 

10. Target Right Audience 

The visitors on your Facebook page should be the right audience. Some businesses target the wrong audience. You should search on who your potential customers are and make a profile. Then target the audience accordingly. If you have no idea on how to separate a potential customer from a general person, learn it. There is tons of information that you can find online and use it accordingly. 

  • Your family members are not always your target audience. Target the audience wisely. 
  • Your target audience should be your potential clients and customers. 
  • Through appropriate search, you will be able to find a niche that suits your business. Always keep your niche in mind and target audience accordingly. 

11. Use Creative Strategies 

People belonging to the era of modernization and information technology are busy. Your audience doesn’t have the time to read content, which gives no value. You have to be wise to make your business successful. If you are a person running a business, for example, self-employed freelance writer, editor, life coach, etc. then you have to show your uniqueness to the audience. 

  • Use creative strategies to keep your audience engaged.
  • You can use different methods to keep your customers engaged. You have to try different methods to know which works best for you. 
  • Trial and error would be the key to success here. 

12. Learn Facebook Algorithm 

There are different tactics used by Facebook for the purpose of marketing. You can find online courses, video tutorials, and you can even hire someone to help you. Keep this in mind that everything is accessible in the modern era of information technology. 

  • Learn Facebook Algorithm to make the most of Facebook tactics. 
  • It is important since you want your fan engagement.
  • You can get your fans back through this method.

13. Use Call to Action for Audience 

It is nice to share meaningful content for the Facebook audience. However, try to end it with a call to action. Nobody wants to lose a potential customer, which is why a call to action is extremely important in the businesses of today. 

  • A call to action can assist in increasing the potential clients for your business. 
  • A call to action can also increase your fan base and likes. 

14. Consider a Facebook Contest 

A Facebook Contest can be a great way to capture the attention of your potential customers. You can keep a prize and ask a general knowledge question to your fans. 

  • You can ask the audience about your product or service. It would result in the marketing of your business. 
  • You will be able to capture the attention of customers who might not be interested. Now, through a contest, they will try to reach out to you. 

15. Create Viral Facebook Posts 

Try to create Facebook posts that are unique. Many people are making posts, images, or videos that are going viral. 

  • If a video, image, or a post goes viral, your customer will get awareness about your business.
  • You can search what made other posts viral and it can give you a brilliant idea. You can brainstorm the ideas with someone you trust. Creative people are easy to find thanks to the power of social media. 

16. Add a Caption to Facebook Videos 

If you are investing in making a video for your brand, don’t forget to add the captions. 

  • Some people scroll down the Facebook page and don’t bother to switch on the audio. They can miss what message your video is conveying. Hence, add captions. 
  • Through captions, you will be able to convey the message to someone who has a hearing problem. Make sure your content is meaningful and is adding value to the life of your audience. 

17. Consider Facebook Live Broadcasts 

Not everyone has the courage of Facebook live broadcasts. However, it seems like a new trend. People are live on Facebook and they want to see what others are doing. 

  • Provide meaningful information in your Facebook live broadcasts.
  • Your goal is to get the potential clients for your business.

18. Focus on Facebook Advertising 

There are many tools available online that can guide you on Facebook advertising. Make the best use of these sources.

  • You might have noticed that the brands you search are visible on your Facebook page. You should learn the art of Facebook advertising. 
  • Facebook advertising can provide you a large customer base. You want to target the right audience. This audience would be interested in what you have to offer. 

19. Outsource Content 

There are many freelancing platforms available online. You might have heard of Upwork, Fiverr, and many other such places. There are content writers, blog writers, and article writers as well as Facebook post writers. You can easily outsource work at an affordable price. 

  • Sometimes a fresh perspective can assist in capturing the attention of potential customers. 
  • You have the option of outsourcing work that can make your task easier. 

20. Be Real 

Last but not the least, be real. It is important to be genuine. People are smart and they will know if you are trying to fake anything. Nobody wants fake support or fake content. 

  • Whatever you write or outsource should be genuine information. 
  • Make sure you are researching the facts and figures for your audience. Your audience should be your priority. 
  • Speak, write, and share information from your heart. You will be successful. 


Facebook is a powerful marketing platform to grow your business online. You can reach the audience belonging to the different corners of the world via Facebook.

Use above 20 tips for Facebook marketing to create awareness about your brand and target the potential customers and audience.

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