Digital is not only dynamic but also an ever-growing space. As digital marketing trends evolve and develop every year, marketers should always stay tuned in order to easily cope with emerging technologies in the market. To gain a competitive advantage, you must adapt to these latest innovations. This will help you to develop new strategies to grow your business online. As a result, you’ll generate leads and enjoy a good relationship with your existing customers.
In recent years, rapid progress in marketing shows no signs of slowing down. This sounds great! As the year 2020 approaches, the marketing landscape that encompasses social media, SEO, content marketing among others is witnessing an amazing dramatic shift. To help you understand the game, we’ve rounded up the digital marketing trends in 2020.
Overview of Digital Marketing Trends
What is Digital?
This article talks about digital marketing trends, but let’s go back to basics and understand the meaning of digital and digital marketing. With this, you’ll get a clear picture of what is all about. Digital refers to different channels that are used to uniquely engage the audience and tackle numerous goals and ideas of the conversion channel. These digital channels include search, video, social and mobile. Digital helps you to connect, and interact with advertisements and eventually communicate back to advertisers.
What is Digital Marketing?
Digital marketing is simply the promotion of brands or products through one or more channels, forms of electronic media. Other names used instead of digital marketing are internet marketing, online marketing or web marketing. Others define it as the process and strategy that connects you as the advertiser with your targeted audience across digital channels. Thanks to modern technology. Now marketers can reach both granular segments and large audience without compromising scale.
Different Types of Digital Marketing
- Search Engine Optimization
- Social Media Marketing
- Pay-Per-Click Marketing
- Email Marketing
Digital marketing has been there for quite some time. However, it hasn’t been understood or very well defined. You may tend to think that it encompasses search engine optimization, pay per click and banner advertising. Yet, this is only a narrow definition. This is because digital marketing also includes video streams, RSS, email, podcasting, instant messaging and fax broadcast. Yes! digital marketing features a very wide scope. If you’re a pro in digital marketing, you may have seen derivatives that display technologies and myriads of players that make digital marketing more complex and exciting.
With the emergence of digital marketing trends, marketers will benefit. With these trends, online marketing has gone to another level. Many digital trends and strategies are evolving in the modern internet-connected era. This means that marketers need to apply them to succeed. Remember that what worked for you in 2018 or 2019 may not work next year. Digital marketing is seen to differ from traditional marketing.
Benefits of Digital Marketing
- Marketers determined and will be able to measure success and progress of campaigns.
- User engagements can be easily tracked from impressions, website hits, clicks, leads and conversions.
- Tracking ROI (Return on Investment) is easy.
- Helps marketers to test and see the efficacy and progress of their campaigns.
- Make informed decisions for future and optimization.
Let’s say that few marketing tactics rarely die-they often get reborn, revitalized and revamped. In this way, they become more effective and digitalized. With that, let me jump on the best “2020 marketing trends”.
Top 7 Digital Marketing Trends 2020
With the summer around the corner, your job is to stay updated on the upcoming digital marketing trends. So, your client’s campaigns will remain effective. As we welcome a new decade, technology will continue to change and at a rapid pace, here is what you are expected to see in 2020!
1. Artificial Intelligence
Artificial intelligence is expected to take over the world. It will help the world and its people to have simpler jobs. Big companies like Uber and Microsoft using Knightscope K5 robots to not only patrol large outdoor areas but also parking lots. Knightscope K5 robot read license plates, collect data and report suspicious activity. This helps to predict and prevent crime. Shopping malls, sports ground, campuses started deploying Knightscope K5 robots. You can rent these robots (R2-D2 robots) for a lower amount than a personal security guard’s wage.
Also, with global leaders like Google and Amazon extending their resources in artificial intelligence, this trend is not dying away anytime soon. It allows businesses to anticipate and predict probable future patterns or outcomes with their customers. This is based on the collected information. With the data, marketers will be able to determine how to improve and engage with their active and potential customers using different channels. These may include sales outreach, direct mail, and digital advertising.
Many analysts have predicted that by 2020, artificial intelligence technology would be more than persuasive. The tech will influence every new software service and product. This prediction was also seconded earlier this year by Harvard Business Review. According to Techgrabyte, AI is the best commercial opportunities for industries, nations, and companies over the many decades to come. It will boost global GDP by at least 15 percent between 2020 and 2030. This is an indisputable fact.
There are very many reasons why your company should adopt artificial intelligence.
7 Benefits of Artificial Intelligence for Business
1. Improving personalised shopping experiences
2. Automating customer interactions
3. Real-time Assistance
4. Data mining
5. Operational automation
6. Predicting outcomes
7. Improve the recruitment process
As seen artificial intelligence can analyze search patterns and analyze consumer behavior. Still, it can use data from blog posts and different media platforms to help the business grow. With this, marketers will understand how clients find their goods and services. AI will soon be a driving force behind different services. Currently, we’re seeing its results when implemented in these areas:
- Consumer service chatbots
- Content creation and curation
- Product recommendations
- Email personalization
- E-commerce transactions
Finally, if your business will adopt AI in 2020, then you’ll be able to accelerate growth and cut staffing costs. You’ll also edge over your competitors.
Even today and in the future chatbots will be an important part when it comes to digital marketing. Without any destructive, this trend will assist you to take another step in your business. This artificial intelligence based technology uses instant messaging to achieve chat in real-time. Chatbots act like a bridge between brands and customers by providing 24/7 customer service.
The surveys reveal that:
- Around 64 percent users prefer to chat with chabots to communicate with the brand or business.
- Chatbots will tailor and power 85% services given to customers by 2020
- The top benefits associated with chatbots are instant responses to questions and inquiries, 24-hour service.
- Chatbots will help many businesses to save over $9 billion per year by 2022
- About 80% of marketers want chatbots before and by 2020
Most customers like interacting with chatbots because they’re responsive day in day out. It delivers answers promptly and accurately recalls the full information of your buying history. With it, you’ll never lose patience. And, these virtual assistants provide awesome customer service, automating repetitive tasks and meet customer’s expectations. This means that you can now focus on more detailed and important activities.
Various leading brands using chatbots to revolutionize their customer experience. Uber using chabot to interacts and communicates with customers. Customer easily book, schedule ride through mobile app, Slack, Google Maps or Facebook Messenger. Here are top brands who are using chabot.
- Pizza Hut
- Foods Market
3. Voice Search
Over 25 percent of adults in America own a smart speaker. Google Home and Amazon echo are dominant players in voice search industry. Additionally, most smartphone users worldwide apply voice-activated search such as Siri, at least twice a week.
By 2020, according to comScore, 50% of all searches will be done by voice search and 30% of the searches will be done without even a screen according to Gartner. Voice search will enhance the value of artificial intelligence. Many digital marketing companies applying the power of artificial intelligence (AI) when it comes to adapting to voice search. Using AI with machine learning, businesses can compile and analyze a tremendous amount of data for actionable insight.
There are more than one billion voice searches per month, which offers a massive amount of data. For this reason, voice search is the biggest online marketing trend that can’t be ignored especially with 2020 approaching.
Marketers can now breathe and get the edge on rivals by embracing the voice search trend. Surprisingly, you’ll acquire more customers and offers them wonderful products.
4. Video Marketing
This is among the favorite marketing trend today. Video marketing is likely to flourish even for the next 10-20 years. A clear number shows that incorporating video into your marketing strategy in 2020 will be of benefits. What are the facts about video marketing?
- 52% of customers say that reviewing and watching product videos assists them in making online purchase decisions.
- More than 70% of active consumers reveal that they’ve at least shared a brand’s video.
- Many marketers say that video boosts their conversion rate.
- 65 percent of executives always visit the advertiser site while 38 percent call the dealer after watching the video.
- Videos are far much better and help the customers to understand new products and services
To witness traffic engagement with your customers or video marketing, you can easily develop a video post, start a live broadcast on YouTube, Instagram or Facebook. Other video marketing trends which are gaining more traction includes webinar, live video and video shopping. Just consider shortening the customer journey by ensuring that your customers buy their products and services from video.
5. Influencer Marketing
In the last 5 years, influencer marketing has been making headlines as among the superb digital marketing trends. It’s never going away today or any time soon. It used to be an ‘internet celeb’ and had millions of followers. However, companies are now turning people in social media and sites to be influencers. If you want to reach your targeted audience, you must leverage influential people and celebrities on social media.
You can get influencers by simply looking for people who relate to your targeted demographic. Then, sponsor these people as brand advocates. Compared to other digital marketing methods, this trend is the best and can spread relevant information about the brand to many customers.
- Quickly builds trust
- Improves brand awareness
- Effectively reaches your target audience
- Builds winning partnerships
6. Content Marketing
Content marketing continues to dominate in 2020. Believe it or not, content marketing is still the king. It usually demonstrates knowledge as well as expertise to potential followers reading your pages or articles. Simply, content fuels and improves search engine optimization. Never turn back, just keep on creating more content. As summer 2020 approaches, focus on creating attractive and interactive videos and content.
- Around 78% of consumers prefer getting to know a company through articles rather than ads.
- 55% of marketers say blog content creation is their top inbound marketing priority.
- Content marketing generates approximately 3x more leads than traditional marketing.
- 53% of content marketers use interactive content in lead generation efforts.
- Lead generation, conversion, and lead nurturing are the top three organizational objectives for content marketers.
7. Augmented & Reality Marketing
Some marketers are using augmented reality ads as their major applications in digital marketing. It’s the best way to bring unreal and static environments into a realistic experience. A good example of successful augmented reality ads is Michael Kors. They developed an ad on Facebook where they asked their users to try, test and buy their sunglasses.
Michael Kors augmented reality ad experiences +20.4 point lift in ad recall, a +5 point lift in favorability and a +3.9 point lift in purchase intent.
Benefits of Augmented & Reality Marketing
- Interactive experience with users
- Build innovative brand image
- Increase engagement with customers
Ready for Changing Digital Marketing Landscape
In our article, we’ve seen upcoming digital marketing trends. All of them pose benefits to businesses and marketers in today’s world. Besides, marketers are serious about adopting the latest innovations in technology. They’re also keen on making more intelligent decisions so as to deliver excellent personalized campaigns directly to their audience with the help of latest digital marketing trends.
A more effective digital marketing is mostly based on interacting and communicating with an active audience or contacts. This is because they are the easiest and eligible. To sum up, digital marketing trends will continue emerging and bring benefits to the marketing field. So, you should focus on them if you’re yearning to be successful in the future.
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