Digital marketing books help you to learn learn new skills and become an expert. Here’re best 10 digital marketing books every marketer must read.
Digital marketing is the marketing of products or services using digital technologies, mainly on the internet, but also including mobile phones, display advertising, and any other digital medium.
Over the years traditional marketing is being replaced by online marketing. Now a days, people use digital devices instead of going to physical shops. Digital marketing is the future.
Digital marketing skills are important to grow your business online. Moreover, these skills give you a complete understanding of how digital marketing works and how to get the best results from it.
Digital marketer always looking for resources to learn online marketing strategies. Here are recommended top digital marketing books for beginners that will help you to pursue your dream of becoming a digital marketing expert.
10 Best Digital Marketing Books
1. Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World – Gary Vaynerchuk
New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really works.
When managers and marketers outline their social media strategies, they plan for the “right hook”—their next sale or campaign that’s going to knock out the competition. Even companies committed to jabbing—patiently engaging with customers to build the relationships crucial to successful social media campaigns—want to land the punch that will take down their opponent or their customer’s resistance in one blow. Right hooks convert traffic to sales and easily show results. Except when they don’t.
Thanks to massive change and proliferation in social media platforms, the winning combination of jabs and right hooks is different now. Vaynerchuk shows that while communication is still key, context matters more than ever. It’s not just about developing high-quality content, but developing high-quality content perfectly adapted to specific social media platforms and mobile devices—content tailor-made for Facebook, Instagram, Pinterest, Twitter, and Tumblr.
2. Web Analytics 2.0 – Avinash Kaushik
Adeptly address today’s business challenges with this powerful new book from web analytics thought leader Avinash Kaushik. Web Analytics 2.0 presents a new framework that will permanently change how you think about analytics. It provides specific recommendations for creating an actionable strategy, applying analytical techniques correctly, solving challenges such as measuring social media and multichannel campaigns, achieving optimal success by leveraging experimentation, and employing tactics for truly listening to your customers. The book will help your organization become more data driven while you become a super analysis ninja!
3. Social Media Marketing All-In-One For Dummies – Jan Zimmerman
Social media continues to evolve at breakneck speed and the savvy marketer needs to keep up. This is a bestselling guide to social media marketing has been completely updated to cover the newest vehicles including Group on and Rue La La, location based services like foursquare and new social networking sites like Google+ and Pinterest. Checklists, case studies and examples will help you decide the best places to spend your marketing dollars and you’ll learn about valuable social media tools and analytics methods that can help you assess the success of your efforts.
4. Permission Marketing – Seth Godin
The man Business Week calls “the ultimate entrepreneur for the Information Age” explains “Permission Marketing”—the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it.
Whether it is the TV commercial that breaks into our favorite program, or the telemarketing phone call that disrupts a family dinner, traditional advertising is based on the hope of snatching our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as companies are discovering, it no longer works.
Instead of annoying potential customers by interrupting their most coveted commodity—time—Permission Marketing offers consumers incentives to accept advertising voluntarily. Now this Internet pioneer introduces a fundamentally different way of thinking about advertising products and services. By reaching out only to those individuals who have signaled an interest in learning more about a product, Permission Marketing enables companies to develop long-term relationships with customers, create trust, build brand awareness — and greatly improve the chances of making a sale.
5. Art of SEO: Mastering Search Engine Optimization – Eric Enge
Three acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. Complete with an array of effective tactics from basic to advanced, this third edition prepares digital marketers for 2016 with updates on SEO tools and new search engine optimization methods that have reshaped the SEO landscape.
Novices will receive a thorough SEO education, while experienced SEO practitioners get an extensive reference to support ongoing engagements.
Comprehend SEO’s many intricacies and complexities
Explore the underlying theory and inner workings of search engines
Understand the role of social media, user data, and links
Discover tools to track results and measure success
Examine the effects of Google’s Panda and Penguin algorithms
Consider opportunities in mobile, local, and vertical SEO
Build a competent SEO team with defined roles
Glimpse the future of search and the SEO industry
6. Youtility: Why Smart Marketing Is about Help Not Hype
The difference between helping and selling is just two letters, but those two letters make all the difference.
What if – faced with more competition than ever before – you stopped trying to be amazing, and just started being useful?
Jay Baer’s Youtility offers a new business approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life.
Drawing from real examples of companies who are practicing Youtility as well as his experience helping more than seven hundred brands improve their marketing strategy, Baer provides a groundbreaking plan for using information and helpfulness to transform the relationship between companies and customers.
See why Jay Baer’s Youtility framework is now a standard part of the marketing framework in many of the world’s leading companies, powers the marketing approach of thousands of small businesses, and is part of the curriculum of dozens of college and university business schools.
7. The Big Data-Driven Business – Russell Glass & Sean Callahan
The Big Data-Driven Business: How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits makes the case that big data is for real, and more than just big hype. The book uses real-life examples—from Nate Silver to Copernicus, and Apple to Blackberry—to demonstrate how the winners of the future will use big data to seek the truth. Written by a marketing journalist and the CEO of a multi-million-dollar B2B marketing platform that reaches more than 90% of the U.S. business population, this book is a comprehensive and accessible guide on how to win customers, beat competitors, and boost the bottom line with big data.
The marketplace has entered an era where the customer holds all the cards. With unprecedented choice in both the consumer world and the B2B world, it’s imperative that businesses gain a greater understanding of their customers and prospects. Big data is the key to this insight, because it provides a comprehensive view of a company’s customers—who they are, and who they may be tomorrow. The Big Data-Driven Business is a complete guide to the future of business as seen through the lens of big data, with expert advice on real-world applications.
Learn what big data is, and how it will transform the enterprise
Explore why major corporations are betting their companies on marketing technology
Read case studies of big data winners and losers
Discover how to change privacy and security, and remodel marketing
Better information allows for better decisions, better targeting, and better reach. Big data has become an indispensable tool for the most effective marketers in the business, and it’s becoming less of a competitive advantage and more like an industry standard. Remaining relevant as the marketplace evolves requires a full understanding and application of big data, and The Big Data-Driven Business provides the practical guidance businesses need.
8. All Marketers Are Liars – Seth Godin
All marketers tell stories. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche is vastly superior to a $36,000 Volkswagen that’s virtually the same car. And believing it makes it true.
As Seth Godin has taught hundreds of thousands of marketers and students around the world, great marketers don’t talk about features or even benefits. Instead, they tell a story—a story we want to believe, whether it’s factual or not. In a world where most people have an infinite number of choices and no time to make them, every organization is a marketer, and all marketing is about telling stories.
Marketers succeed when they tell us a story that fits our worldview, a story that we intuitively embrace and then share with our friends. Think of the Dyson vacuum cleaner, or Fiji water, or the iPod.
But beware: If your stories are inauthentic, you cross the line from fib to fraud. Marketers fail when they are selfish and scurrilous, when they abuse the tools of their trade and make the world worse. That’s a lesson learned the hard way by telemarketers, cigarette companies, and sleazy politicians.
But for the rest of us, it’s time to embrace the power of the story. As Godin writes, “Stories make it easier to understand the world. Stories are the only way we know to spread an idea. Marketers didn’t invent storytelling. They just perfected it.”
9. Global Content Marketing – Pam Didner
Engage Customers Around the World with Cross-Regional Content Marketing
Technology has virtually erased national borders, forever transforming the way we reach and engage customers. Global Content Marketing takes you step-by-step through the process of creating and refining your strategies to meet this new reality.
LEARN HOW TO:
- Create content that engages people–regardless of their country and culture
- Identify key actions and strategies to apply to your projects
- Connect “dots” that others don’t see and connect them in ways you never thought of before
10. The Power of Visual Storytelling – Ekaterina Walter
The Power of Visual Storytelling: How to Use Visuals, Videos and Social Media to Market Your Brand uses many examples that help illustrate the power of pictures over mere words.
In this connected infocentric world, the authors explain that, consumers are assaulted by a phenomenon they call infobesity. An overload of information from marketers trying to capture their attention. With so much information coming in from all sides, people have developed filters to keep out irrelevant info and advertisers. And marketers have to find new ways to get the attention of their target audience. This digital marketing books not only shows the value of visual forms of advertising, it explains how to effectively use this strategy in ways that makes the advertiser stand out from the crowd. It all depends on how the message is packaged and presented.
The authors explain the need to build a story around the brand, using images, videos. The advertiser needs to build a clear strategy on how to get their message across and this book shows how, by using examples of those who have already done it successfully.
What is more impressive about this book is the practical suggestions and strategies the authors give the readers. The authors emphasise the need to build a great graphic story around the brand that is being marketed. They also use a lot of visual examples that show how effective visual storytelling really is.
Digital marketing books will help you give new insights into the digital marketing industry. These books also inspire and motivate you to grow your business online.
I recommend that every marketer should read above digital marketing books to learn learn new skills and become an expert.
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