The Difference Between On-Page and Off-Page SEO

What is the difference between On-Page and Off-Page SEO? One of the most commonly asked questions by newbies. Don’t worry; today we’ll discuss on-page and off-page SEO, and will help you find out the main difference between on-page and off-page SEO. So, continue reading this article because we have a lot to share with you. 

Difference Between On-Page and Off-Page SEO

No doubt, competition is fierce today, SEO has become the most crucial than ever was. Having an effective SEO strategy is necessary for maintaining your online presence. When users search for something on search engines, they mostly choose results that appear within the first page suggestions on Google or whatever search engine they want. That’s why having a good and effective SEO strategy is vital to appear as a leading business in that list. However, a search engine optimization strategy can be divided into two powerful categories:

  1. On-Page SEO
  2. Off-Page SEO

What is On-Page and Off-Page SEO?

Let’s find out what these two are, and what comes under these terms. 

What is On-Page SEO?

No doubt, on-page SEO is one of the most crucial processes a user can use to not only for achieving good rankings but to run the successful SEO campaigns. A website is a representation of your SEO efforts, and if it’s not properly optimized for users and search engines, then it can result in minimized succeeding. But before getting deep into this topic, let’s discuss what on-page SEO in basic, and then we’ll focus on on-page SEO Techniques. 

On-page SEO is an SEO process of optimizing every page of your website to rank higher in search results. It has a link to both technical SEO (titles, descriptions, URLs) and with the content of website pages. However, the main goal of on-page SEO is to speak the search engines language, and so help crawlers understand the context and meaning of pages. So this is on-page SEO, now let’s find out on-page SEO techniques.

On-Page SEO Techniques


Page Titles

This is basis for on-page SEO. Page titles play an important role in ranking and attracting users. When search engines like Google read your website’s pages, among other things, it checks page title, the description, and headings with content. So each page of a site should have a unique title which can help both users and search engines understand what a single page is all about. 

You can add keywords to the beginning of the page title; it’s a perfect SEO strategy. You can add your targeted keywords to the beginning of a page title. Keep it in mind; you should always write short and descriptive titles. The title shouldn’t be long. Additionally, you can include numbers and power words. Having power words like an actionable, amazing, checklist, etc., makes titles interesting and increase their CTR.

Meta Description

It’s the main description below the title in the search results page. A meta description is the juice of everything available in your content. It should be descriptive, up to 160 characters, and most importantly, unique for each web page. Though a search engine will not use it, still it’s a big opportunity to attract the audience. Search engines, like Google, still highlights search terms both in title and description, so you can add target keywords, and write unique descriptions for the searchers. 

Meta Tags

Meta tags are snippets of text that perfectly describe a page’s content; these don’t appear on the page itself. But only in the page’s source code. These tags are essential descriptors which help search engines understand and tell what a web page is about. 

Heading Tags

A page needs to have correctly and adequately formatted heading tags. It’s like a report which requires a good headings H1 and a subheading (H2, H3). 

The H1 Tag

Each website’s page needs to have only one H1 tag. If a user is using WordPress, then by default the title of a page wraps into H1 tags. However, you can either choose to have the same <title> and <h1> tag or can offer an alternative title for content heading. Keep in mind, search engines only display in the results what they actually find in the title tag, and not in the H1 tag. 

Here in the above picture, you can see the difference between the H1 tag and SEO title display in the searches. 

URL Structure

The URL structure should always be shorter than the actual website structure. The best strategy to optimize URL structure is to group the pages into categories to help users and the search engines find what they need faster. It’s like having a warehouse with multiple uncategorized items versus a warehouse with numerous items assigned to a dedicated category. Additionally, you can add breadcrumb that can help users to navigate your site in a structured way since users always know what they are, and how far from home page.

Keyword Density

It’s a percentage of the number of times a specific targeted keyword appears on a page divided by the total numbers of words in that page. 

Suppose, if the article is of 10 words, and you’re using a keyword ten times, the density is 10%.

To find the keyword density, there are a lot of formulas which are used. The one is:

(Number of Keywords/Total Number of Words)*100

You must be curious to know why you need to place keywords on a specific page. The reason is simple! You need to place keywords on a page to make search engine bots understand your content better so that you can rank your content against keywords.

Internal Linking

Internal linking to the other pages of the website is also important. It helps your visitors to find relevant content within the same website. Also, on-page SEO ensures your site is ready to be presentable to both customers and search engine robots. So with good on-page SEO, you can easily index your web pages and help search engine understands what your site is all about, easily navigate the structure and also the content of your site. 

Best On-Page SEO Tools

What is Off-Page SEO?

Unlike on-page SEO, off-page SEO depends on another website page to improve site rankings. It deals with link building. Off-page SEO is an ongoing process and so required obtaining new links that are given priority by search engines. Strategic link-building helps to increase the traffic to your site and its position in Google. 

It also includes the use of social media, guest blogging, and social bookmarking as a way to attract links to your site. 

Off-Page SEO Techniques


Link Building

This is the very crucial aspect of off-page SEO. It involves building external links to the authoritative websites and is probably the effective of all SEO techniques. You need to build quality links that can increase the quality of your site, and so increase the amount of traffic coming to it. 

Social Media Marketing

Social media marketing is an effective way to increase traffic to your site. When traffic increases, it ultimately results in increased revenue or increased profit. So having a strong presence on social media is of utmost importance. It helps you attract customers and a way of achieving free publicity as your users like and share the content they feel is worth exploring.

Social Bookmarking

Social bookmarking is not as popular as it was used to but still consider as an excellent way to attract traffic to the site. It involves listing links on a network to generate traffic to its own website. Then, anyone who has access to the network can search for links relating to the keywords.

Best Off-Page SEO Tools

  • Ahrefs Backlink Explorer
  • BuzzStream
  • SEMrush


I hope this detailed guide will help you understand the difference between on-page and off-page SEO. You need to keep in mind, none two of them is complete without the other. You need both on-page SEO and off-page SEO to get the best results.

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