Advantages and Disadvantages of Digital Marketing

Digital marketing is the future. Learn the advantages and disadvantages of digital marketing to grow your business online. 

According to U.S. digital marketing report, the market will be inflated with $332 billion by 2021. No doubt, the digital market has been expanding throughout a series of years as technology continues to evolve. Nowadays, digital marketing is not considered as an option but a solution to reach your concerned audience. It has offered new opportunities to companies, especially start-ups, to customize their marketing ways to reach a targeted audience. 

The reason for digital marketing dominance is the ease it provides to find potential customers. Since its digital era, and people always look for fast online solutions to solve their problems using their smart devices.

Relatively, small businesses are more concerned about digital marketing tactics because they are aware of the advantages of digital marketing for business. They even have started using effective marketing techniques. From here, you can get an idea of the demand for digital tactics to grow your business online.

So without wasting a minute, let’s find out the advantages and disadvantages of digital marketing.

Advantages of Digital Marketing

Low Cost

It seems you may need to invest thousands of dollars in digital marketing methods, but it’s not like that. Although this industry is growing at a fast pace, and chances it will continue to grow. But that doesn’t mean it’s only available with a high price tag for big businesses. Even if you are a small business with a few bucks, you can change your business game. Yes, you can subscribe to an email marketing provider and can send direct emails to millions of customers on the mailing list. It’s one of the many low-cost marketing options you can go for.

Massive Return On Investment

Nothing matters more to business, then ROI it makes. Digital marketing offers a high return on small investments. For example, email marketing for running advertising campaigns on different social media platforms costs you less as compared to old marketing techniques; this is one of the most significant advantages of email marketing for small businesses.

Reach the Desired Size Customer Base

Gone are the days when you are bounded to utilize billboards to sell your services. It’s 2019, and you have the option to reach the desired size customer base. Yes, it allows you to target a specific region audience instantly, without investing a lot in it.

Easy to Measure Success Results

One of the biggest benefits of digital marketing is you can measure your success immediately. Unlike conventional marketing methods, you don’t have to wait long to evaluate the authenticity of a campaign. You just start a campaign and can see how an ad is performing.  

An Opportunity to Develop Your Business As A Brand

Do you know with the help of social media platforms, you can create your own company’s brand? Yes, you have heard it right! To reach your customers, you need to get a good reputation in the online world, and for that, there should be a well-developed website. It should contain top-quality content, an excellent portfolio, with a clear and loud brand message.

Customized Targeting

Unlike traditional spray and pray method, digital marketing doesn’t let you waste your time. You can reach your right customized audience who love to buy your services. Target your ads based on customers’ preferences.

Reach Global Audience 

The world has indeed turned into a global village. Everything has come at a single click only with digitalization. Nowadays, you can be visible in any part of the world you wish to. No matter the size of your business, everyone in the online world has the opportunity to reach customers at far distance. All praise to the global nature of digital marketing.

Allows Segmentation

Another significant benefit of digital marketing is it allows segmentation. It indeed lets you target a specific audience, but you can further divide a group of the related audience into chunks. The benefit of doing so is, it increases sales changes, and cut down on cost.

Disadvantages of Digital Marketing

Digital Marketing is Competitive

There is cut-throat competition in digital marketing business. The necessity of online marketing has also led to intense competition in the space. Marketing professionals across the globe are competing for online visibility, making it difficult for any one campaign to stand out. Trying to compete online may lead you to seek out an SEO Agency.

Promotion Strategy can be Copied

Privacy is the main concern in digital marketing. Anyone one can easily copy your paid advertisements, content or products and use it for perpetrating negative and erroneous information about your brand. Website cloning business is growing rapidly. Your competitor can clone your website to damage your online reputation. Due to this your website will lose ranking on search engines. 

Less Interest On the Internet

Digital marketing is not yet embraced by all people. According to a survey, 41% of people are less interested in internet. These people avoid advertisements because they don’t trust on internet advertisement. This leads to loss of valuable customers. Digital marketing wholly depends on internet. So, it is important to find a way to target this segment.

Lack of Trust

Many people still concerned and serious doubts about the security of online transactions. Online pop-up ads are by far the least trusted by customers making a purchase decision. Nearly 95% of shoppers read online reviews before making a purchase. Customer trust plays vital role in online marketing of your business.

Negative Feedback

This is the biggest drawback of digital marketing. Many companies not using social media because they don’t want negative feedback. You can not ignore the potential of negative feedback. It is important that you know how to respond to it. 

4 Tips to Handle Negative Feedback

  • Respond Rather than Ignore
  • Respond Quickly
  • Provide Additional Information
  • Don’t Take It Personally

Security Issue

There is a possibility of a security breach in digital marketing business. Individuals working in marketing positions are often privy to sensitive information which companies don’t wish to share with the general public, so it is imperative that they uphold some safety precautions as a part of their everyday work. When customers ask about your product and services, there is a caution that the company does not give all the information. Later, anyone may use it against the customer.

Advantages and Disadvantages of Digital Marketing PPT


Above we have discussed the advantages and disadvantages of digital marketing. I think, now you understand the strengths and weaknesses of online marketing. With online marketing strategies in place, your business will become one of the incredible, lucrative, and productive components of the online marketing system. Over time, it is becoming more apparent that the future of marketing is digital advertisement. Soon, digital marketing will outperform the traditional form of marketing in all areas.

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